How to Promote a Blog on Instagram

                                                                                          

On the off chance that you're expecting to increment blog traffic in 2022, putting resources into a solid Instagram technique is an extraordinary spot to begin.

Instagram is stuffed brimming with local area building highlights - and it has a gigantic crowd of over 2B month to month clients to take advantage of.

Tl;dr: Anything your specialty, there's a drew in crowd sitting tight for you on Instagram.

Prepared to support your blog traffic? The following are 5 methods for advancing your blog on Instagram:

#1: Utilize a Connection in Bio Device to Set out More Traffic-driving Open doors

On Instagram, you can have each connection in your profile in turn.

In any case, that implies possibly exchanging your profile connect each time you share new blog content — which, on top of being dreary, limits the quantity of snaps on past blog entries.

So all things being equal, why not utilize a device that empowers you to share a few connections on the double?

#2:Share Your Blog Posts on Instagram Stories

Instagram Stories are one of the best tools to drive traffic back to your blog. 

Recently, Instagram rolled out a link sticker that's available to all accounts. 

We use this feature all the time at Later, since we regularly share new blog content on our Instagram stories. Instagram story!

For the best outcomes, ensure you're drawing however much consideration as could be expected to your connection sticker. This could be through redone stories layouts (like we use at Later), or just by adding some eye catching GIFs.

NOTE: In the event that you share a blog connect on Instagram Stories, it'll vanish following 24/7 hours except if you save them as a feature, which makes them open to clients taking a gander at your profile all day, every day.

#3: Include Clear Call-to-actions in Captions, Stories, and Reel

Counting your blog content on your connection in bio point of arrival is perfect, yet that is just essential for the image.

You need to drive your crowd to it.

Counting a reasonable source of inspiration (CTA) in your feed post subtitles, Instagram Stories, and Reels, is one of the most straightforward and successful ways of supporting commitment and drive traffic back to your blog.

CTAs can take multiple forms - so don't be afraid to get creative and tap into those traffic-driving opportunities! Verbal call-outs, on-screen text, and enticing caption copy are all tried-and-tested tactics for your strategy.

#4: Tease Blog Content in the Captions  

While you're utilizing Instagram to advance your blog, subtitles convey additional significance.

Consider your inscriptions a narrating a valuable open door to prod your blog content - persuade watchers they need to know more.

They use their captions to entice their audience with intriguing snippets, and then invite their audience to read more via their link in bio. 

TIP: Want to improve the quality of your captions? Try writing them from your desktop!

#5: Prioritize Video and High-impact Visuals

The Instagram algorithm is prioritizing video content more than ever.

So with this in mind, it's worth planning promotional content that plays into what the algorithm wants.

So even if it's a quick Reel chatting about the content of your latest post (paired with a strong CTA) this will likely deliver better results.

Check out how we do this at Later:

Now you’re ready!

With these tips in your Instagram marketing arsenal, you’ll be able to tap into the platform to boost traffic to your blog. 

But as you try these tactic out, remember that finding your groove on any social platform, especially when trying something new, can take time.

Keep track of what works best for you — then do more of it. 

Your blog readership will be booming in no time.

Bonus tips!

   

                          Consistent=success